Business Opportunities Weblog

April 20, 2009 by Rich Whittle | 2 Comments

CNNMoney.com:

EMotion’s flagship product is the “BFF<3 necklace,” a wireless communication device that takes the form of a fashion accessory for the tween set. The necklace uses radio frequency to communicate with other necklaces within a 1,000-foot range, sending coded messages though patterns of lights and vibrations.

“We saw this market as very underserved,” says Ed Suda, one of eMotion’s co-founders. “There is a large problem with Internet security with these girls, so we took our core [idea] of people who are physically apart but emotionally together and applied it to this age group.”

BFF<3 Necklace holders can tap into an online social networking site, bfflessthan3.com, where they can chat with friends and program their coded messages. However, holders can only interact online with friends who have synced their necklaces face-to-face, a key security feature that eliminates interaction with unwanted “friends” and online strangers.

*NBT=Next Big Thing

Photo by eMotion.

In Internet, Kids, Safety | 2 Comments

April 20, 2009 by Rich Whittle | 0 Comments

The New York Times:

The first reaction many people have to Twitter is befuddlement.

Why would they want to read short messages about what someone ate for breakfast?

It’s a reasonable question. Twitter unleashes the diarist in its 14 million users, who visited its site 99 million times last month to read posts tapped out with cellphones and computers.

But taken collectively, the stream of messages can turn Twitter into a surprisingly useful tool for solving problems and providing insights into the digital mood. By tapping into the world’s collective brain, researchers of all kinds have found that if they make the effort to dig through the mundane comments, the live conversations offer an early glimpse into public sentiment — and even help them shape it.

Corey Menscher, a graduate student at New York University, developed the Kickbee, an elastic band with vibration sensors that his pregnant wife wore to alert Twitter each time the baby kicked: “I kicked Mommy at 08:52 PM on Fri, Jan 2!” Mr. Menscher is now considering selling the product.

Pairing sensors with Twitter leads some to think Twitter could be used to send home security alerts or tell doctors when a patient’s blood sugar or heart rate climbs too high. In the aggregate, such real-time data streams could aid medical researchers.

Martin Stoll, the founder of an online travel company, realized Twitter could be an on-the-go, living guidebook for tourists. He created the Portland Twisitor Center, where thousands of people ask where to find the best brunch spot or coffee house and receive instant responses from the center’s officials and anyone else who wants to answer them.

Continue Reading: “Putting Twitter’s World To Use”

Photo by Twitter.

In Ideas, Social Network, Twitter | 0 Comments

April 20, 2009 by Rich Whittle | 0 Comments

Fortune Small Business:

In 2007, Green Dragon secured enough funding to begin production of its all-natural roach poison.

CEO Jay Mullis formally launched the company in January 2008 and has since gotten a federal Environmental Protection Agency license to sell his boric acid formula.

He’s now introducing his product into the market on a state-by-state basis, securing each state’s EPA license as he goes. He’s got 16 under his belt already and Washington, D.C., in the works.

To introduce his brand, Mullis gave away samples of his environmentally friendly and pet-safe bait at pest control conferences in the Southern states.

That led to a network of pest control professionals who are now repeat customers. For the moment, Mullis is focusing on the professional market and holding off on a consumer expansion.

“If we take on too many markets, we’ll fail,” he says. “It takes $40 million to build a shelf brand, and we’re not capable of that yet.”

Photo by Green Dragon.

In Eco-friendly, Home, Niche | 0 Comments

April 20, 2009 by Rich Whittle | 1 Comment

Website Magazine:

It shouldn’t surprise anyone, but a new study surveying 900 marketers shows that marketers are heavily invested in social media, to the tune of 88 percent using at least one social outlet.

What is a little surprising is that 72 percent of respondents claim they have only been using these resources for a few months or less.

According to the study, the top social sites in use by marketers are Twitter, blogs, LinkedIn, and Facebook, in that order.

This suggests that long-standing rumors are true, that Twitter is flooded with marketers marketing to other marketers.

Some other notable findings from the study include; the biggest group of those new to social media marketing are sole proprietors.

Those aged 60-69 are more likely to be just getting started, while those aged 30-39 are most likely to use the tactic.

Respondents cite “gaining attention for the business” as the number one benefit of social media marketing, followed by improving traffic and growing marketing lists.

More than half of respondents reported a rise in search engine rankings as a major benefit of social marketing.

A significant majority of respondents believe that social media marketing reduces their their overall marketing costs.

Photo by striatic.

In Internet, Marketing, Social Network | 1 Comment

April 20, 2009 by Rich Whittle | 0 Comments

The New York Times:

Newspapers produced and sold by homeless people in dozens of American cities are flourishing even as the deepening recession endangers conventional newspapers.

At many of them, circulation is growing, along with the sales forces dispatched to sell the papers to passers-by.

The recession has hardly been a windfall for these street papers, most of which are nonprofits that survive on grants and donations as well as circulation revenue.

But the economic downturn has heightened interest in their offbeat coverage and driven new vendors to their doors.

“It’s a low barrier. You walk in, get a job, and turn around that afternoon and start earning money, as opposed to being one of 150 people waiting in line for one waitressing job,” said Joanne Zuhl, managing editor of Street Roots in Portland, Ore.

The paper’s monthly sales have increased to 16,000 from 11,000 in a few months, while the number of people selling the paper has jumped to nearly 100 from 60.

In the last six months, the Portland paper, like others around the country, has started to see a new type of vendor — chefs, park rangers and construction workers who have lost stable jobs or crucial part-time work as the economy crumbled.

Often, the papers’ managers said, new vendors have high school diplomas or even college degrees.

Now, in a year when several traditional newspapers have closed, they sell street papers to make ends meet while they look for employment.

Photo by NYTimes.

In Economy, Homeless, Sales | 0 Comments

April 18, 2009 by Jaclyn | 0 Comments

photo credit: *Susie*

When you reach a point in your home based business that you decide to take on a staff, there are a few rules that you should take into consideration before moving forward. While I urge you to read the complete list at entrepreneur.com, I have put a few of the suggestions below that were found on Entrepreneur.com.

●Make sure potential employees are comfortable working out of a home office.
●Establish a separate space just for meeting’s.
●Take bathroom facilities into consideration.
●Provide a generous amount of vacation time, working in a home office is very tense.
●Have separate exit and entrance’s to your home office designated.

Most importantly, while setting up interviews, make sure you let them know this is a home based operation so that they are prepared when they drive up to a large brick house in a suburb.

For the first few minutes of my interview (those critical moments when impressions are set and judgments are made), I was in a haze. I was thinking, What does this company do again? Am I seriously considering working out of someone’s house? I’m sure I projected an air of total confidence.

What ideas for interviewing home based business staff can you think of?

In Business Structures, Employees, Entrepreneurs, Home | 0 Comments

April 18, 2009 by Jaclyn | 1 Comment

photo credit: Zach Klein

I came across an article located on Discussion Leader regarding maintaing good morale in your business. One of the challenges in any career is keeping yourself and your staff in line with each other, everyone being on the same page at the same time. Even more so today, this is a daunting task for a lot of managers with everyone being in such an uproar over the economy and job security.

I would suggest having a quarterly one-on-one meeting with each of your direct reports. In each of these meetings address six key questions.

In these meetings when asking these 6 key questions, it should promote a two way dialogue in that of you ask the question and your staff begins to give ideas and at the end, everyone decides what is to be done and your all on the same page.

Where are we going? Where are you going? (A specific employees direction) What do you think your doing good at? What changes could you do to help improve the system? How can I help you guy’s in what your going after? And most importantly do you have any suggestions for me?

You are not above them in the manner such as you don’t need improvement. Everyone could use a little improvement somewhere, even the manager, ask for suggestions on how you can improve the work environment and production.

Do you have suggestions on what a manager can do to keep everyone on the same page?

In Advice, Employees, Management, Morale | 1 Comment

April 18, 2009 by Jaclyn | 0 Comments

photo credit: gutter

One of the most common and biggest problems of successful executives is their constant need to win, win at all costs no matter what. Big or small the competition…they feel the need to win it. But can this be too much for some? Can’t this damage business relationships over time?

Winning is, of course, not bad thing — quite the opposite. But the desire to win can become a problem, especially when the topic is meaningless or trivial, found in an article posted on Discussion Leader.

Say you are faced with two options of a place to have a meeting with your partner. You get into an argument with your partner and they in the end win, you go to their place of choice. The service and atmosphere there is horrible. What do you do?

Rather then critique the place, keep your mouth shut and make the best of it. There’s no point in winning here. So in the future when you feel that need to win sneak up, ask yourself before you start the competition “what is more important, my point or this relationship with this business colleague?”

Ask yourself if this is really worth your time and energy to fight, why are you trying so hard to win this one point? Remember, pick your battles in business and out, win the big one’s, and let the little one’s go.

Do you have some tips for winning addicts?

In Habits, Morale, One-Person, Success | 0 Comments

April 18, 2009 by Jaclyn | 0 Comments

photo credit: Eleventh Earl of Mar

Today, many workers are beginning to ask themselves and their employers if now is the time for them to get in the innovation mode of thinking. Many feel they don’t posses this quality. That is not true. Everyone from birth is capable of being an innovator, it’s wether you choose to use it or not that is up to you.

While yes…we all have it in us to be an innovator, I’m not going to really suggest that everyone switch careers and starting building better rockets. However, we already are in some way innovators recently discussed on Harvard Business.

Throughout your day you most likely this year are helping your boss and other co-workers come up with new ideas for production, design, increasing sales, etc. Those can all be considered innovation.

We can provoke ourselves to be more innovative (and less normal ) through scenarios, objects, observations and discussion with others. We can escape our own norms just by learning to better use our imagination. Curiosity may have killed the cat, but it’s the key to innovation.

What are your thoughts on innovation in today’s economy?

In Brainstorm, Economy, Innovation | 0 Comments

April 18, 2009 by Jaclyn | 0 Comments

photo credit: d70focus

As we go through our day even in the business world, we throw a lot of our personal information and business information around every day. There are thousands of hackers out there just waiting to scope this information out and use it against you and your company which can mean big trouble for both. A article on Small Biz Technology recently covered this dilema.

This is the kind of information hackers love to find on personal computers - by hacking your Internet connection and snooping through your computer or even by accessing your hard disk once the computer is thrown out. It’s like digital dumpster diving.

Identity finder is a program that can be obtained for your home, business or even large enterprise. The cost starts at $25 and goes up from there. This is known to be one of the best and easiest software programs out there.

Simply type in the information that you want it to find (name, address, credit card #’s, maiden name, etc) and where to find this information on you and your business (web, email, personal computer documents, etc.) and the program bring’s it all up for you. From there you can delete it, encrypt it and more.

Have you had an encounter with identity theft in your business?

In Crime, Identity Theft, Internet, Mistakes | 0 Comments

April 17, 2009 by Jaclyn | 3 Comments

photo credit: ionushi

Every since business was around, all business owners have had one big thing in common with each other…selling their product or service! You dont sell it, you don’t profit from it. So one may ask what is the best and easiest way to sell their product or service. That part is easy, it’s the words, what you write regarding your product or service is what will eventually sell it to your customer base.

There was a recent article that i read on Small Biz Survival that went into depth on writing to sell your business. Before you go to the writing board, remember to get the required demographics and ratings on your customer. Know who they are such as their age, interests, where they live, if they have kids or animals that may pertain to your product or service.

When getting to the writing, be passionate about what your writing but cut the “selling” part to a minimum, no one wants to feel like they are actually being sold a product or service. They want to believe it was their choice to buy it and only their choice based on what they read.

Appeal to all their senses. By engaging a customer’s senses, you create a fruitcake description that a customer can literally taste and see. Bite sized portions, smothered in creamy milk chocolate and loaded with cherries…provide a mouth-watering description to let the customer experience the product as if they were in your bakery.

How has your writing helped your business?

In Advice, Marketing, Writing | 3 Comments

April 17, 2009 by Jaclyn | 0 Comments

photo credit: Jolante

We have all heard the timeless saying of “it’s not personal, it’s business” throughout our lives. Meaning that in business we need to look out for number one….us! While yes there is some level of personalibility even in business, that is in regards to being personal with your customers, your employees, etc, it should be kept to those aspects only.

There are some drawbacks to being personal in business, such as when you create a personal brand. When one opens up a business and it takes off, you receive great word of mouth advertising, people raving about you and your product. But if you ever want exceed past a certain point with your business you need to create a brand other then a personal brand recently suggested in an article on Duct Tape Marketing.

If a personal brand is created, then at some point when you choose to sell your business, it will be worth no more then your book of sales for that current month. There’s no value in your brand without you behind it.

Obviously, creating a business or a brand is not simply a matter of picking a good name and packaging it, but it does need to originate from the idea that a business is likely worthless unless it can operate without the owner or the personal brand of the founder.

What are your thoughts on personal branding?

In Branding, Business Structures, Money | 0 Comments

April 17, 2009 by Jaclyn | 0 Comments

photo credit: hans.gerwitz

Scott Anthony wrote a very interesting article that was posted on Harvard Business Publishing regarding ways that you in business can fail on the cheap side of thing’s. After all, in business if it is inevitable that were going to fail at some point, why make it the most expensive failure? If we can keep the cost down, why not.

Try lowering the cost of all your experiements. You can conduct all your experiments, just remember that their are so many way’s of doing experiements that are not going to cost you an arm and a leg. Change the order that you conduct your experiments. Your idea may not even really have a need in the market, so make sure you assess that before spending money to experiment.

Increase the pace of decision making. Entrepreneurs with clearly bad ideas typically don’t have the luxury of spending money on those ideas for too long. Companies, however, can let bad ideas linger for inordinate amounts of time because of slow decision-making processes. Shutting down flawed projects early avoids needless spending — and focuses resources on the best ideas.

What are your thoughts on failing cheap in business?

In Business Structures, Costs, Saving | 0 Comments

April 17, 2009 by Jaclyn | 0 Comments

photo credit: h.koppdelaney

In business everyone is always looking for new and better ways to gain as much publicity as they can, generate as much traffic and attention to their business in a short amount of time. On of the biggest secret weapons to gaining more publicity is something that people rarely think about since it isn’t seen that much, editorial calendars.

Margie Zabel Fisher recently did an article on Small Business Trends on this way of gaining more publicity for your business. If you can gain access to editorial calendars and know about upcoming stories that will be published, or upcoming topics that are to be discussed, you can include your notes and suggestions.

This has the general idea that by you contributing your notes, suggestions and suggested topics you will in turn gain more publicity for your business. You can also incorporate your ads into some of the topics and editorials that you find.

Offer story ideas with enough lead time. The lead time for publications varies, and can be as much as six months or more. If you’re not sure of the lead time, assume three to six months.

Have you used Editorial calendars to gain publicity for your business?

In Advice, Content, Publishing | 0 Comments

April 17, 2009 by Angela Shupe | 1 Comment

No one wants to put the effort into launching a new product to find that no one likes it, or it’s ineffective. That is why so many companies spend the time to find out what people think through the use of test groups.

Lisa O’Connor was working as a consultant for a baby accessories company, trying to help them find testers for a specific product, when she was hit with her ah-ha moment. After 6 months of planning she officially launched the Parents Insight Network in January of this year. Through her website Lisa is able to help connect companies with parents that are willing to test and review their products. At this time she has over 500 parents signed up and ready to provide the necessary feedback.

What was your inspiration for launching Parents Insight Network?

I was doing some consulting work for a baby accessories company that frequently needed “fit testers” or babies of a certain size and age to test the fit of their products. As a new mom myself, I would round up friends and friends of friends who fit the bill, frantically, at the last minute. I noticed that my client was benefitting also from the creative insights of my friends and friends of friends as they tried things on their babies and talked about them. They made product adjustments and improvements as a result.

I finally decided to get organized about it. I created a database of new moms and dads that I knew, or that friends of mine knew, and the list grew from there. We have moms and dads across the country and abroad who are screened for conceptual and creative ability. They are paid to participate in focus groups, online surveys and product test, and companies benefit from their “in the trenches” insights.

Continue reading The Parents Insight Network Connects Companies With A Parent Test Group

In Consulting, Interviews, Parents | 1 Comment

April 17, 2009 by Rich Whittle | 2 Comments

In Humor, Internet, Social Network | 2 Comments

April 17, 2009 by Rich Whittle | 2 Comments

USA TODAY:

A small but growing number of cash-strapped communities are printing their own money.

Borrowing from a Depression-era idea, they are aiming to help consumers make ends meet and support struggling local businesses.

The systems generally work like this: Businesses and individuals form a network to print currency. Shoppers buy it at a discount — say, 95 cents for $1 value — and spend the full value at stores that accept the currency.

Workers with dwindling wages are paying for groceries, yoga classes and fuel with Detroit Cheers, Ithaca Hours in New York, Plenty in North Carolina or BerkShares in Massachusetts.

Ed Collom, a University of Southern Maine sociologist who has studied local currencies, says they encourage people to buy locally. Merchants, hurting because customers have cut back on spending, benefit as consumers spend the local cash.

“We wanted to make new options available,” says Jackie Smith of South Bend, Ind., who is working to launch a local currency. “It reinforces the message that having more control of the economy in local hands can help you cushion yourself from the blows of the marketplace.”

By law, local money may not resemble federal bills or be promoted as legal tender of the United States, says Claudia Dickens of the Bureau of Engraving and Printing.

Photo by Detroit News.

In Economy, Money, Sales | 2 Comments

April 17, 2009 by Rich Whittle | 1 Comment

eTravel Blackboard:

With the recent launch of JetBlue’s Promise Program, many tourism operators have been working on similar programs to stimulate travellers from the ranks of those recently unemployed.

JetBlue’s Promise Program allowed passengers who lost their jobs after booking their flights to cancel and refund their seats, despite the carrier’s well-known ‘no-cancellation’ stance.

Since then, other tourism operators including cruises, hoteliers and touring products have also stepped forward to launch their offerings for the job insecure and jobless.

From insurance to cover job losses courtesy of Norwegian Cruise Lines, or trading ‘worthless’ Wall Street stocks for a stay at the Elite Island Resorts, and even drastically reduced ski-passes at Lake Tahoe for those who can prove they’re on the dole; the travel industry is getting creative.

And some companies are finding that the recently jobless, with more time on their hands are also travellers who book longer trips.

Photo by JetBlue.

In Economy, Employment, Travel | 1 Comment

April 17, 2009 by Rich Whittle | 3 Comments

Springwise:

Tattoos have become a mainstream way for people to create lasting marks of their personalities, style and obsessions.

Now, a new company is offering a different type of skin-based memento: one-of-a-kind jewelry that replicates scars acquired in accidents and surgeries.

Launched earlier this year, It’s My Scar makes wax renderings based on photos sent in by customers, and creates their highly personal piece of jewelry in 6–8 weeks. Prices range from USD 200–1,500, depending on the metal used and the type of piece requested—bracelet, ring, earrings or necklace.

The idea is to celebrate the meaning that a scar holds for the wearer. It’s My Scar’s founder created her first piece of scar jewelry based on her own surgery scar, to commemmorate suriving thyroid cancer.

The company’s motto is ‘Claim your past and wear your story’, and it encourages customers to share their own stories on the website.

Photo by It’s My Scar.

In Jewelry, Niche | 3 Comments

April 17, 2009 by Rich Whittle | 1 Comment

The Wall Street Journal:

An intrapreneur doesn’t quit her job to do her own thing. Instead, she develops a new process, product or service within the context of a larger organization. Using the resources and capabilities of the larger firm, an intrapreneur transforms a good idea into a profitable venture.

Experts have been advising the still-employed these days to find ways to be more valuable to their firms. And if you’re an entrepreneur at heart, creating something new for your employer is a good start — and a way to test your mettle for a future solo venture.

The good news is, intrapreneurship is catching on. Google has long been an advocate. Products like Gmail, Google News, and Adsense resulted from its Innovation Time Off program, in which employees are able to devote 20% of their work day to independent endeavors. Other organizations, including marketing and engineering firms, are eager to follow Google’s lead.

The best way to launch your career as an intrapreneur is to come up with a clever concept that will move your organization forward in some way. “Your goal is to create a product that two guys in a garage would build to kill your company,” says Guy Kawasaki, an author and co-founder of Alltop, a Web news site.

Once you’ve identified an idea, your next step is to do any necessary research and design a prototype. If your idea is a process — for example, a time-saving system for getting client contracts developed and signed — put it to paper and test it out.

Continue Reading: “‘Insider’ Entrepreneurs”

Photo by fakhar.

In Advice, Employees, Entrepreneurs | 1 Comment

April 16, 2009 by Dane Carlson | 0 Comments

The Warrior Forum is a popular forum for internet marketers. Users range from rank newbies to expert internet marketers. Most internet marketers sell informational products and in these forums, the members discuss how to create, promote and sell these types of products.

The key to making money like this online is the email list. These guys work for years to build and establish their mailing lists. They capture email addresses by cheaply selling, or even giving away, reports and ebooks, and then later attempt to sell a stream of different products and services to their lists.

The Warior Special Offer section is a place for the users of the site to sell things to each other. The most profitable users create their own information products and then post them on the site for other users to resell to their lists. Here you might be able to find a product that hasn’t yet been widely promoted.

In Ecommerce | 0 Comments

April 16, 2009 by Jaclyn | 1 Comment

photo credit: House Of Sims

In today’s current economic condition, many employers are resorting to telling their employees to take time off without pay. Some are doing this by telling them to take one day a week off, or maybe a few day’s every other week off without pay. While they are attempting this in order to save the company so that all the employees may return to work full time at some point, some question whether this is a fair deal or not.

Many would argue that that this concept is not only unfair but also risky, including Tom Davenport. By employers forcing all employees to take the same amount of time off without pay, it’s like they are saying that every employee is completely equal. While yes, it’s one thing to talk to your employees as though they are equal, we all know that in the real world they are not. This may cause some of your more experienced and valued employees to go somewhere else for a job, maybe even to your big competitor.

The other potential problem is that employees, given an involuntary time chop, may look elsewhere to fill the void. They’ll freelance, e-lance, or moonlight to replace the lost income. This could lead to a variety of negative scenarios for the employer/barber who originally chopped their time. The employee might find the freelance employer more desirable, and jump ship altogether for full-time employment there. Or he might end up doing a bit of his freelance work while ostensibly on the clock for the 80% or 90% employer.

What are your thoughts on forced time off for everyone?

In Recession, Time, Value, Work | 1 Comment

April 16, 2009 by Jaclyn | 0 Comments

photo credit: Paulo Brandão

Some people would say that the economy conditions are already improving and the future look’s brighter everyday, however, other’s would say that their are still signs that prove the economy is still on a downturn and not getting any better. In a recent article found on Small Biz Labs there was a list of some signs still showing that we are bottoming out and starting to turn our economy around.

• While the first quarter was still a little weak, it was no where near as bad as this time in 2008. Not a huge improvement, but it’s an improvement in the right direction just the same.
• Along with other sector’s of business, auto sales are starting to increase and show some signs of life again which is a big improvement from last year.

Venture capitalist’s are feeling better about the economy. Don’t get me wrong - it’s still ugly out there. Like many, we think unemployment will continue to rise and exceed 10% by the end of the year.

What do you think, is our economy growing better?

In Downturn, Economy, Recession, Sales | 0 Comments

April 16, 2009 by Jaclyn | 0 Comments

photo credit: fabbio

In the recent past due to our economy, many business owners were tending to focus on their short term gain rather than their long term gain. It was more important to think about their business being open in terms of tomorrow rather then 10 year’s from now. However, there are already some signs that are pointing towards this recession coming to an end finally and there being some light at the end of the tunnel. Below are some tips on focusing on your long term gain that were recently posted on Entrepreneur Magazine.

Remember that being in business for yourself is the quickest way for YOU to get rich. Granted, working for someone else may make you rich some day, but it takes more time and more climbing up the ladder.

Always remember that a recession is a short term problem, but the recovery is always long term. Dont stop planning for your 10 year future just because tomorrow doesn’t look good. Only looking at tomorrow can prove to put you in some financial distress once the recession does lift.

Business is one of the most creative endeavors you could ever undertake — or attempt to master.
People look in awe at artists and what they are able to create. But in some ways, successful business people are far more artistic and creative than most people could ever imagine.

Did you plan for your long term gain once the recession started?

In Advice, Entrepreneurs, Future, Planning | 0 Comments

April 16, 2009 by Jaclyn | 0 Comments

photo credit: quartermane

Your in business for yourself, you have a website but can’t seem to get the traffic you would like and need. Your having trouble reaching your own part of the loyal customer base for your business. What do you do to fix these problems? There are a few suggestions on how you can create more traffic, reach your own part of the customer base and have some really breakthrough content marketing recently discussed on copyblogger.

Think of it as kind of like training your new puppy. You give him a cookie when he sits, a cookie when he shakes, after a while he think’s the sitting and shaking was all his idea and continues to do it. Give your readers really high-quality material to keep them coming back for more. Give them something that is truly worth their time to read.

When you were younger, your parents told you to give as much as you receive, treat others the way you would want to be treated. Same thing in business, treat your customer how you would want a business to treat you, give them as much as you can from your business like you would expect as a customer yourself.

Sell smart. Successful salespeople will tell you that your customer needs to know, trust and like you before she’ll buy. That’s exactly why content marketing is so effective. Great content buys you the time to build that trusting relationship. So use that time wisely.

Do you have ideas for breakthrough content marketing?

In Content, Getting Traffic, Online, Writing | 0 Comments