The average value of a Facebook fan: $174.17.
According to new Syncapse empirical research, the average value of brand Fans in key consumer categories has increased 28% to $174.17. This effect is amplified considering the number of Fan memberships for most brands in our study has doubled, tripled or more. Top brands in the 2013 study have well over 15 million Fans, with some like McDonalds and Coca-Cola with 25 million and 60 million, respectively.