Panera Bread Sales Success Boosted By Investment Initiatives
Fast Casual: Panera Bread has stepped up its use of target-marketing initiatives to drive traffic and sales, specifically focusing on its MyPanera loyalty program and brand messaging. The company’s MyPanera loyalty program now has more than 11 million members, said chairman and Co-CEO Ron Shaich during the company’s July 24 Q2 earnings call. “This program […]
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