Are you tired of having to manually check all of your potential domain names against Twitter, Facebook, and all of the other social media websites? Never again. KnowEm is a website that allow you to check for the use of your brand, product, personal name or username instantly on over 590 popular social media websites.
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Inc.: Laura Silverthorn is the founder of Mother Ink, they make temporary tattoos for expectant mothers. Silverthorn says that online sales are great, but retailers aren’t buying. How can she get stores to step out of their comfort zones? As a tattoo impresario, you of all people should recognize the importance of surface appeal. Product
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According to David Burd, president of The Naming Company in East Stroudsburg, Pa., it’s common for new entrepreneurs to try to convey too much in their business names. “A name is not an ad campaign,” he says. “It allows you to write checks and do business. It’s not the end-all, be-all of marketing.” Instead, he
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Web Designer Depot: A business card creates a physical connection and bond between you or your business and your customers. Just like in a website, business cards can become great interactive elements, but with the added ability to have real textures, different materials and shapes. We’ll take a look at 100 truly outstanding business card
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Entrepreneur: When former journalist Thomas Scott started blogging about his home-staging business in 2007, he discovered that his industry-related content radically improved how business prospects perceived his company’s brand. Scott realized there was an untapped market for providing other businesses with content that’s well-written and entertaining, while helping consumers relate to them on a personal
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Will kids eat more vegetables if they have catchy brand names)? First, the team tested the effect of positive branding on kids in their choice of one vegetable: carrots. For three days, in 5 school lunch rooms in economically diverse areas, cooked carrots were served. On days one and three, no descriptive labels were placed
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Did you know that some companies have symbols hidden inside their logos? Goodwill Goodwill’s logo is a stylized letter “g” that doubles as a smiling face. FedEx Negative space between the letters “E” and “X” creates an arrow. LG Some people believe that Pac-Man is hidden inside the LG logo. Amazon Logo features an arrow
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We will buy many products in our lifetime. Many times packaging, marketing and advertising will make a difference in which brand we choose to purchase. However, even before a product is manufactured, wrapped up and shipped out, it has to have a name. The moment the product is given a name, a crucial marketing decision
