SmartBrief: Entrepreneurs are looking to economize these days, so it’s small wonder that free advice from Small Business Development Centers is in great demand, writes microbusiness expert Dawn Rivers Baker. SBDCs offer a range of services, including classes and individual counseling. The Small Business Administration’s investment pays off, Baker writes: For every $1 spent on […]
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Website Magazine: Web entrepreneurs have a difficult choice to make with the release of every new service – should it be offered complimentary to bring in streams of users and make them aware (growing the service virally) or should we charge for it with an aim of shortening the road to profitability? While the former
Competing Against The Freemium Read More »
Springwise: Created by Belgian marketing and design agency Fosfor, the Boobox is a prototype for a stand-alone machine that distributes product samples. Consumers interested in getting one simply send a free SMS, in exchange for which they are given an activation code. That, in turn, gives them access to the sample. Unlike most vending machines,
Vending Machine Dispenses Free Samples Read More »
Webware: The words “free” and “Microsoft” don’t often appear in the same sentence, so imagine my surprise at discovering this deal: a free custom domain name, free Web hosting, free e-mail accounts, and more. As you might expect from the name, Microsoft Office Live Small Business has a decidedly business focus–but that doesn’t mean you
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Small Business Computing: The Federal bailout trough seems reserved for corporate giants, and it makes you wonder, where can a small business go to catch a break? Intuit has stepped up to the plate with an initiative called, Small Businesses United, which the company calls a small business stimulus package. The campaign is designed to
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The Wall Street Journal: Faced with a deepening recession and evaporating sales, an increasing number of small businesses are resorting to a high-risk strategy: costly giveaways and promotions to lure the reluctant consumer. If the strategies work, these companies could have a powerful weapon in their struggle to weather the economic storm. But if they
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AdAge: Most marketers looking to get their messages out by using NBC’s popular morning-news program, “Today,” figure they’ll need to spend tens of thousands of dollars for a 30-second spot. And yet Taylor Larouche and her pals were able to snag much more time than that — for free. Larouche, a 20-year-old Penn State student,
Get On NBC’s ‘Today Show’ For FREE Read More »
By day George Ajazi is a SEO professional, and by night… he helps small and medium sized businesses become optimized. You could say that this is a talent that would turn into a profitable business venture but George enjoys helping those who need it, without the hefty price tag that most professionals come with. Intrigued
SEO Specialist Is Offering His Services For Free To Small/Medium Sized Businesses Read More »
Atlanta Journal-Constitution: David Lovich visits a library near his home several days a week to look for a job. On Monday, his favorite spot in a busy east Cobb County branch was taken. At public libraries across the metro area, business is booming, and patrons are visiting the libraries for more than recreational reading. More
Tough Times? Check Out Local Libraries Read More »
Wired: Untangling the confusion over different kinds of free, which can range from a simple marketing gimmick to a radically new economic model. The first, which dates back more than a century. It’s the razors-and-blades model, as well as loss leaders of all sorts, from “free gift inside” to “free toaster for opening an account”.
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