Time: Turns out “Don’t squeeze the Charmin” might have been the worst marketing message of all time. According to a new study to be published in an upcoming issue of the Journal of Consumer Research, consumers who touch products in the aisles will pay more money for them than those who keep their hands off […]
Want To Save Money? Shop Without Touching Read More »
Wired: Good news, doodlers: What your colleagues consider a distracting, time-wasting habit may actually give you a leg up on them by helping you pay attention. Asked to remember names they’d heard on a recording, people who doodled while listening had better recall than those who didn’t. This suggests that a slightly distracting secondary task
Sketchy Brain Booster: Doodling Read More »
Associated Press: Watch an advertisement on a video screen in a mall, health club or grocery store and there’s a slim – but growing – chance the ad is watching you too. Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long.
When You Watch These Ads, The Ads Check You Out Read More »
Wired: For an all-natural brain boost, skip the pills and hit the colors. In the latest and most authoritative study on color’s cognitive effects, test subjects given attention-demanding tasks did best when primed with the color red. Asked to be creative, they responded best to blue. “Color enhances performance,” said study co-author Juliet Zhu, a
Tweak Your Brain With Colors Read More »
The Wall Street Journal: Fishing in the stream of consciousness, researchers now can detect our intentions and predict our choices before we are aware of them ourselves. The brain, they have found, appears to make up its mind 10 seconds before we become conscious of a decision — an eternity at the speed of thought.
Get Out of Your Own Way Read More »
Entrepreneur.com: One of the reasons so many people don’t become entrepreneurs is because they’re afraid of failing. They’re afraid of making mistakes. They’re afraid of losing money. But if people can’t overcome these psychological fears, they’d be better off keeping their day jobs. Robert Kiyosaki, author of the Rich Dad series of books, says there
Don’t Fear Failure Read More »
USA TODAY: Does the economic downturn terrify you? Or are you plotting a new strategy for life with less money? Your reaction offers a peek into your psyche, say researchers who study how personality shapes people’s reactions to uncertain times. “People think about themselves and others in terms of typology – you’re this type,” says
Can Your Personality Help You Through Tough Economy? Read More »
Fast Company: The pioneering work of Nobel Prize-winning economists Daniel Kahneman and Amos Tversky has led to a number of books that consider rational and irrational behavior in a new light. The Brafman brothers tell the story of irrational behavior in business and life and how we can combat it with sharp anecdotes and a
The Best Biz Books of 2008 – Sway: The Irresistible Pull of Irrational Behavior Read More »
WIRED: In the fall of 1972, when David Galenson was a senior economics major at Harvard, he took what he describes as a “gut” course in 17th-century Dutch art. On the first day of class, the professor displayed a stunning image of a Renaissance Madonna and child. “Pablo Picasso did this copy of a Raphael
What Kind Of Genius Are You? Read More »
BradentonHerald.com: It’s Sunday evening, the weekend is winding down and you’re beginning to think about the work week ahead. What are your feelings? Do you find yourself excited and challenged, looking forward to another week of doing something you love? The most fortunate among us get to feel that way on a regular basis. Or
Dreading Work On Monday? Try This. Read More »
