Despite being such a large and lucrative industry, PR carries remarkably few barriers to entry. Provided you’ve some experience, a laptop, some broadband and a working telephone, it’s possible to set up shop and get your own PR firm up and running. In fact there’s a myriad of three, two and even one-man firms out […]
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The following is a guest post from Nate Gilmore of Shipwire. Tell Your Story Don’t hide how you created your product, where the idea came from or your trials and tribulations during the creation process. This is the process that interests the press and bloggers. Put this up on your blog once you’ve figured out
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PR-inside.com: Inspiring and empowering mothers everywhere is the main role played by Bizymoms. In a bid to achieve their goals, the site has offered a vast amount of free information, established chat rooms and discussion forums, launched exciting programs for moms, given technical support in business ventures and allowed busy moms to help each other
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 Open Forum: When you’re a small business owner looking to get your company’s message out, perhaps the last thing you’re thinking about is the actual writing of a press release. If your business is not ready to hire a publicist, much less a strategic PR team, then the person who will be writing that
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photo credit: LoopZilla Major media outlets are still important, but their importance has been diluted to some degree by a million bloggers and the flow of information that marches directly to the end user. Both of these trends spell opportunity for small businesses aiming to tap the awesome lead generation and customer loyalty building power
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After talking to Katrina Foster for a few minutes she will have you convinced that working in public relations and marketing is really just a lot of fun says the Times Herald-Record. Foster, 27, is the president and founder of KKPR, a boutique advertising, marketing and public relations agency based in Milford, with clients ranging
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photo credit: Mitra Mirshahidi- When dealing with PR issues there are so many things that most of us business owners wonder about and may even struggle with. One of the biggest things that business owners struggle with is how they can go about incorporating photos into their PR for their small business. I have included
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A world-class dancer, dance instructor, and entrepreneur from southern Florida, Moshe Rasier has recently turned his business, Aventura Dance, into a franchise opportunity. Success is nothing new for the 28 year old entrepreneur; Rasier has won over the tough critics in success as a business man, dancer, choreographer, and producer, and worked with Cirque du
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photo credit: mikebaird When you’re setting out to write a press release for your company, you must think of many different ways that you can word your release in order to not only get your point across but to attract attention. Below are some helpful hints that I feel will help you on this mission
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Remember the old days when only movies and restaurants were rated on the Internet? Following the wave of Web sites aimed at rating real people’s job performance, such as ratemyprofessor.com and ratemydoctor.com, a California public relations guru has created ratemycop.com, reports The St. Petersburg Times. The idea: Public servants should be able to take a
