Starting It: “The bottom line is that the hardest thing to do is get customers – period. Customers drive everything else. With customers, you will more easily get funding and be able to build the operations. Customers will drive more customers. Marketing 101 – ‘Get the biggest and best and brag.’ Great customers will also drive great prospective employees through the door. At the end of the day, there are 3 things that can happen to your business. First, you can get revenue and fail at executing. If you do that, you will be out of business. Second, you can fail on the revenue side but be great at executing. If you do that, you will be out of business. Lastly, you can drive revenue in the door and execute with excellence. If you do that, you will survive and grow. It all starts with driving revenue in the door. So, get out of the conference room and go get your first customer.”

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