With her baby on her lap, Maya Sharma (name changed) gets down to work every evening from her eighth-floor flat at Vasant Vihar. Maya’s job is to click on online advertisements. She doesn’t care about the ads, but diligently keeps count — it’s $0.18 to $0.25 per click.
A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month.
“It’s boring, but it is extra money for a couple of hours of clicking weblinks every day,” says a resident of Delhi’s Patparganj, who has kept a $300-target for the summer.
Traffic to click overseas Internet ads — from home loans to insurance — is spreading fast in India. “I have no interest in what appears when clicking an ad. I care only whether to pause 60 seconds or 90 seconds, as money is credited if you stay online for a fixed time,” says another user.
Here’s how it works: online advertisers in developed markets agree to pay hosting website each time an ad is clicked. With performance-based deals becoming dominant on the Internet, intermediaries have sprung up to “do the needful”.’ Why, type in ‘earn rupees clicking ads’ in Google — you get 25,000 results.
If you advertise online, with Google Adwords or similar programs, be aware that scammy bizops like this may be driving your costs up.