NY Times: “Dr. Maeda, an associate professor of design and computation at the M.I.T. Media Lab and an award-winning graphic designer, has spent eight months putting forward his own one-word vision of the future: simplicity.”

Some of his tenets of simplicity:

  1. Heed cultural patterns. The iPod, for instance, succeeded not just because of its sleek form, but because, in conjunction with iTunes, it solved so many of the problems of buying and storing music.
  2. Be transparent. People like to have a mental model of how things work.
  3. Edit. Simplicity hinges as much on cutting nonessential features as on adding helpful ones, the Newton MessagePad and the Palm Pilot being prime examples.
  4. Prototype. Push beyond proof-of-technology demos and build prototypes that people can interact with.

via Signal vs. Noise.