Biz Ops

Learning Express

By June 22, 2004 June 13th, 2011 No Comments

At Learning Express you’ll find the widest selection of toys, must-have gifts all year round and unique and innovative products that encourage learning through play, including games and puzzles, developmental toys, arts and crafts kits, science and nature products, construction toys, dolls, and much, much more.

Creative thinking and an entrepreneurial spirit set the Learning Express concept in motion. In 1987, Sharon DiMinico was president of the board of directors of The Groton Community School, a private preschool in her hometown of Groton, Massachusetts. With characteristic enthusiasm, Sharon set out to raise revenue without raising tuition. Drawing on her experience in retail, her business acumen and her parental goals, she discovered an untapped retail niche.

The retail plan that emerged is based on the idea that learning should be fun, that playthings should encourage creativity and intellectual growth, that the shopping experience should be enjoyable, and that businesses should give back to their communities.

As a true “neighborhood toy store,” each Learning Express offers a calendar full of fun events and becomes a hub of activity for kids and families. Their franchise owner-operators get to know shoppers by name and make it a practice to go the extra step for customers all the time. Their incentives for repeat buying, gift registries and many other customer services, bi-monthly newsletters, holiday catalogs, and fund-rasing opportunities for schools and civic organizations continue to attract new customers and generate loyalty.

The business life of a Learning Express franchise owner may include hosting a puppet show, encouraging young sculptors to turn recycled junk into works of art, and joining in rounds with a local folk singer. The occasional hullabaloo and the endless refrains of “wow,” “cool,” and “look at this!” prove the popularity of Learning Express.

If you have an entrepreneurial spirit and a love of kids, toys, and learning – you might have what it takes to be a great Learning Express franchise owner. Success requires a measure of common sense, effort and a desire to treat customers like guests. If you join our team, you’ll find the corporate and regional professionals to be your most powerful asset.

Led by our CEO and founder Sharon DiMinico, who has 25 years of retail experience, they have talented and experienced professionals throughout the organization. Additionally, Regional Owners are at your side through grand opening and provide ongoing support as well as another link to the corporate office. All of these professionals are available to advise you and guide you on an ongoing basis. They perpetually look for ways to improve the organization and strengthen the franchise stores.

The Learning Express will help you with site selection, lease negotiation, store design, marketing, promotions, training (both initial and ongoing) and merchandise selection. The Learning Express team also includes your fellow franchise owners. At regional meetings you will get to know other owners and share experiences and ideas. They encourage owners to communicate regularly with each other and with the corporate office.

Contact Information

Learning Express

29 Buena Vista St.

Ayer, MA 01432


Fax: 978-889-1010

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