Paul Boutin: “Ok, ok, so a few of my bloggerati pals saw Dave’s post below and went: Whoa, are you saying there were 100,000 clickthroughs to Dave’s blog from one MSN article? Yes, it’s the norm. The msn.com domain pulls something like 10 million unique visitors every day. Sure, some of that is due to the domain’s enviable default placement on a zillion browsers. But it’s not uncommon for a Slate story to draw a half million readers in less than eight hours, and those people need to actually click on a headline. We took North Korea’s website offline for a day by linking to it.”