Sydney Johnston: “It seems logical that a business so easily created ought to be easily successful. But it isn’t. I receive constant email from folks who’ve bought a $29.95 ebook or a $49.95 piece of software and can’t understand why they aren’t rich yet. This total misunderstanding results in massive pain, disillusion and bitterness. Because the truth is that e-commerce is a b-u-s-i-n-e-s-s.”