John Moore: “If you are a small business owner … BUY THIS BOOK. Dijulius (the author) is much better small business owner than he is a writer. However, he shares great real-world tactical ideas for imprinting a customer-first culture in a small business. Dijulius also gives actionable insight on how to empower front-line employees, how to turn infrequent customers into frequent customers, and how to deliver remarkable customer experiences. It’s a great read for small business aspiring to get bigger and for big businesses needing to act smaller.”

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