Jack Yoest:

In the late 80’s Your Business Blogger was part of a medical device start-up. With no money.

We were launching new products, with new technology, teaching new surgical techniques, new medicine.

Conventional wisdom dictated hiring a half-dozen advanced-skill nurses to teach around the country. Our Board of Directors said no budget. This was a problem. Our product required extensive inservice training.

With a product that was 100 times the cost of its nearest competitive substitute.

So what’s a thinly capitalized company in trouble to do?

Throw a party.

Photo by David et Magalie.

via Business Opportunites Links.