Wienerschnitzel, the worldâ€™s largest hot dog chain, is launching aggressive expansion plans for 2006 with goals to increase system locations by five percent. A component of a company-wide initiative to support expansion among current and prospective franchisees, the campaign was designed to aid in the companyâ€™s long-term goal of opening 20-25 stores annually by 2007.
To support its development efforts, Wienerschnitzel has employed several resources, including a strategic partnership with National Franchise Sales, a leading industry franchise brokerage firm. Alan F. Gallup a former Director of Operations with Wienerschnitzel, and now a principal with National Franchise Sales will spearhead efforts to market the conceptâ€™s franchise opportunities with new franchisees in target markets. Additionally, expansion and franchise branding in key markets such as Los Angeles will play a pivotal role in the companyâ€™s initiative.
“Wienerschnitzel has held a healthy and competitive foodservice niche in Los Angeles,” said Tom Trujillo, franchisee and owner of nine Los Angeles area locations. “Los Angeles is a target area for the company to potentially expand the brand with new stores, just as it is in several other markets.”