Dutch bank Postbank recently started a campaign aimed at budding entrepreneurs.
Children who open an Easy Blue bank account receive a briefcase containing materials for printing their own t-shirts, stickers, letterhead, flyers, and business cards.
To get started, the young business person logs on to the bank’s web site and decides what type of business he or she would like to run. Postbank suggests washing cars, walking dogs, household chores and mowing lawns, as well as an intriguing ‘entertainment’ category.
Then it’s time to pick a name, create a logo using an online design wizard, print promotional material and start advertising: throwing flyers through as many neighborhood mailboxes as possible.
Once a client has been secured and the first job completed, the kidpreneur can log back on to the website to print an invoice, and have the client transfer the job fee to their bank account.
This is a great way to nurture young people’s inner entrepreneurs, teaching them about money, responsibility and the ABCs of doing business (including non-profit ventures). Wonder if American banks will follow suit?
Website (The web site is in Dutch)