Do you clip coupons? If so, you’re in the minority. Fewer than 1% of coupons ever get redeemed, according to coupon-processing firm CMS.
Vijay Chetty and Fred Paul, co-founders of ScanAps in Los Angeles, think they’ve figured out how to change that – and save manufacturers and grocers money and time.
ScanAps makes a USB scanner that fits on a keychain and lets shoppers scan paper-coupon bar codes at home and download them in the store.
“We’re taking the paper out of the cycle,” says Chetty, 45, adding that today’s coupons pass through eight pairs of hands between the consumer and store reimbursement, a process that can take four months and costs an average of 24 cents a coupon.
Photo by Les Jorgensen.