While golfing with his brother one day, Andy Yocom saw prime advertising space on the flags on the course. He and his brother Timmy reasoned that any marketing messages would get prominent attention if they were placed on the flags, since golfers focus on them when they take their shots.
He was able to hook up with some golf course management companies-they had several courses under their umbrella and could see the benefits of the idea. Once some well-established courses signed on, Yocom presented the concept to corporations that might be eager to market to the golf crowd.
The strategy is working: At press time, Invision Golf Group sales were standing at $300,000 a year, and the company now has a presence on 142 golf courses in 26 states.
Photo by Invision Golf Group.