No marketing budget? No problem, with these 10 creative techniques for bringing in business.
1. Instead of putting a 39-cent stamp on an envelope, put 39 1-cent stamps on the front of an envelope. One of the principles of direct mail is to stand out to get the attention of the receiver so your mail isn’t thrown away or ignored.
2. Every month, give customers a chance to win a free lunch, compliments of your business. Everyone likes a chance to win things.
3. Make a donation to charity for every purchase made during a particular month. If your orders average more than $100 each, donate $10 per order.
4. Use lottery tickets as incentives for referrals. You could market your giveaway as a chance to win a million dollars (or whatever the grand prize is for the lottery in your area) for all referrals received during a particular period of time.
5. Hold a contest for prospects and customers. How about “Guess the serial number on a $10 bill and it’s yoursâ€?? It’s not a lot of money, but people who stop by your place of business will have fun and will remember the contest.
6. If there’s still penny candy available, $10 will buy 1,000 pieces. If not, you can still get quite a bit for a small investment. Including candy in your invoices makes companies remember you.
7. For $10, you can hire a student, a niece or nephew, or a friend’s teen to picket your business with a sign protesting something positive. It may sound silly, but having a picketer outside your place of business with a sign that reads something like, “We’re protesting good customer service at this location!â€? or “This place is full of nice people,â€? will get you noticed.
8. On a toll road, pay the toll for the car behind you, and ask the toll collector to give your business card to the car’s driver and tell him or her you paid the toll.
9. Show up in person with a cookie for the receptionist at a client or prospect’s office. The thing is, customers and prospects love attention. Drop in and visit a few of your customers and just say you’re stopping by to brighten their day.
10. Advertise using fliers. At an average cost of 2 cents each, $10 will buy 500 printed fliers. You can use them to canvass a targeted area, include them in packaging and delivered orders, hand them to walk-in customers or mail them to a targeted list.
Photo by garthimage.