Springwise:

Kids’ birthday parties are not what they used to be.

With more and more parents keen to outsource the noise and mess, Alton Towers has stepped up to the plate to fill a gap in the market. The latest suite to be added to the Alton Towers Hotel is the Sleepover Suite.

A themed room designed to hold the ultimate girls’ night-in, where up to six friends can share an evening of deluxe, unadulterated and uninterrupted fun.

Picture a sound-proofed, bright pink room, enabling a night of blaring pop-music and girly shrieking. The suite is divided in two — an area for partying and a section for sleeping.

The party section features a state-of-the-art home entertainment system with a plasma TV, a Sony PlayStation, a mini-dance floor, a karaoke machine, a pink fridge brimming with ice cream and chocolate and a library of chick flicks for an all night movie marathon.

The Sleepover Suite’s pilot test launched July 14th and costs begin at GBP 300 per night, with demand already strong for this new concept.

Photo by Alton Towers Hotel.