Burger King Holdings Inc. expects minimal impact to its earnings as a result of the United Kingdom’s ban on childrenÃ¢Â€Â™s advertising, said Burger KingÃ¢Â€Â™s European president Peter Robinson.
Ã¢Â€ÂœOur target consumer for many years has been 18 to 34 years old, and we remain on course with our current strategy to market high-quality beef to this core customer,Ã¢Â€? Robinson said. Ã¢Â€ÂœWe expect the advertising ban to have a far greater impact on our competitors who have previously targeted children as a core consumer.Ã¢Â€?
The company owns and operates 76 Burger King restaurants in the United Kingdom.