Thirty-four-year-old Jeremiah Hutchins, who describes himself as having an “entrepreneurial spirit,â€? moonlighted as a trucker at night, hauling everything from Campbell’s Soup to Little Debbie snack cakes.
Hutchins listened to AM radio as he drove and the airwaves were filled with talk surrounding the high-profile trial of a man involved in the kidnapping of a 7-year-old girl in San Diego.
“All the people on the radio shows were talking about if they had only had a better picture of the girl or if she only had better identification maybe it would have helped,â€? Hutchins said. “It was a hot topic.â€?
Realizing the many shortcomings of various forms of child identification, Hutchins began working with a software engineer who developed the initial technology that took advantage of the mini CD-ROM format. Hutchins started pitching the product to day care centers, was met with an enthusiastic response, and the Safe Kids Card was launched.
The Safe Kids Card is a wallet-sized, mini CD-ROM that serves as an all-in-one identification card for children and holds such information as photos of the child, a digital fingerprint and other medical and personal information that is easily accessible in case of an emergency. More than 100 categories of information can be included in a card. The cost generally ranges between $13 and $15.
Hutchins started Safe Kids Card with $700 in cash and five of his wife’s credit cards, all the money he had.
With system-wide revenue of $340,000 in 2005, Safe Kids Card surpassed the $1 million mark last year.
Photo by Safe Kids Card, Inc..