Franchising in Morocco was born in the ’60ies, when brands such Avis, Hertz and Europcar opened their first outlets in the country. All of them are specialized in car rental as we could expect by a country considered as an ideal tourist destination.

During the last three years franchising has been showing a huge growth, reaching the rate of 185%. 308 brands work in Morocco, with about 1884 companies; only the 13% of them is represented by local enterprises while the majority is formed by foreign companies, coming especially from France.

The most driving category is represented by the Fashion, whose belongs the 26% of brands working in the country, followed by information technologies services. Most franchising chains are located in Casablanca and Rabat, considered as the cities showing the highest economic increase rate…

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