It’s another question I get asked a lot. What’s a good business to start? As if there were good businesses to start. Whoops, I guess people do make lists, experts even, about types of businesses to start. Does anybody ever go back and check on them?
My favorite answer is:
Look in the mirror. A good business to start is the one that matches who you are, what you know how to do, what you like to do and the resources you have. It’s not like there are good businesses or bad business. There are businesses that …
1. You can do.
2. You want to do and
3. Where somebody wants what you’re selling. Those things come together in what’s the good business for you.
Does the state of the economy matter?
I think that’s a misconception. Occasionally you’ll find business opportunities that arise as a result of events, but usually your business opportunity is so much a function of you and who you are. There again, whether it’s economy related or not, do people want what you have to sell? That’s crucial.
Photo by Iguana Jo.