If you have a pet, then you probably know how costly it can be to get pools for your dog to play in. Many of these pools don’t even hold up for all that long. Kiddie pools quickly succumb to dog nails, getting holes or torn by the animal just walking through it.
Many pet owners can be very thankful to one man, Ray Palmer, as he created a solution to that very problem: One Dog One Bone. Given enough time, his dog pools just might become one of the leading products within it’s category.
Curious as to what inspired him, Ray was kind enough to give me the opportunity to ask him some questions about his business and things he has learned along the way.
When did you first come up with the idea for your doggie pool?
In 2004 I started thinking of unique ideas that would draw attention to the One Dog One Bone brand and one of them was a high quality swimming pool for dogs. There was nothing available at the time.
What inspired you to become an entrepreneur?
I am genetically wired to be an entrepreneur. I like to create and I have always had a fascination with logos and brand names. I remember when I was a preschooler I asked my mother what the R in the circle (register trademark) was on a coke can, because I had noticed that it was on everything.
What kind of planning and designing went into it?
I knew that I wanted to make a better quality pool for dogs, but I wanted something that would stand out from the competition, so I made it bone shaped. I sat down one day at my drawing table and drafted a plan of the bone pool so I could get a prototype made.
How long did it take you to go from design to final product?
Around 4 weeks.
What kind of investment went into building One Dog One Bone Enterprises, Inc.? What kind of changes have you noticed since you launched your business?
I do not have a clear answer on time, I really don’t keep track of that, but I have been working on establishing One Dog One Bone as a brand for almost 12 years. As for money, while I can’t disclose any figures, I can say that I have boot strapped it over the years using credit cards, 401k money and loans from family members. I have just recently started acquiring business credit. A change; The Internet has made it easier for private individuals like myself to pursue their dreams of starting their own brand or business.
How much do your dog pools cost?
Bone Pool = 340.00 (shipping included). Paw Pool = 165.00 (shipping included)
How does someone go about donating one of your pools to an animal shelter?
They can purchase directly from the website or send a check to the corporate office address on the “contact us” page. They will need to include name and address of the shelter.
What are some of your long term goals for your product and your business?
One Dog One Bone stores across the nation selling unique and innovative One Dog One Bone brand merchandise for dogs, people and unimammal products (product for dogs or people).
What important lessons have you learned since the launch of your business?
There are a lot of people out there looking for a payday that over promise and under deliver and still want to get paid. So be careful whom you deal with.
Do you have any advice on starting a business for our readers?
Overnight success rarely happens. It takes a lot of hard work and dedication to reach the pinnacle of your dreams. I am the dog in my logo and the Bone is: Leaving a legacy of something that I have built from the ground up behind for my family and the world. Advice for someone starting his or her own business: Grab onto your dream and don’t let go. One Dog One Bone.