Sometimes, all it takes is a simple and seemingly stupid idea.
Today I was alerted to Web 2.0’s version of the Pet Rock, a site called “Umbrella Today?”. The site takes the simplicity and utility of sites like “Is it down for everyone or just me?” and the question we all really want to know while we sit through the goofy antics of the local weather guy for seven minutes and combines the two into a quick answer so we can get on with our day.
It doesn’t get much simpler than this. It’ll probably make a million dollars.
Photo by umbrellatoday.com.