Golden Spoon Signs Agreement For Aggressive Expansion Plans

MarketWatch:

Golden Spoon, the largest frozen yogurt chain in California by sales volume, is marking its 25th anniversary this year with an aggressive expansion strategy to develop the brand throughout the country and worldwide.

Golden Spoon Franchising President Roger Clawson today announced the signing of an exclusive license agreement between Golden Spoon Founder Jeff Barnes and Golden Spoon Franchising. This agreement will allow Golden Spoon Franchising to expand frozen yogurt operations into all domestic and international markets outside of its current retail areas. There are nearly 100 Golden Spoon stores in the Western United States with locations in Northern and Southern California, Southern Nevada, Southern Utah and the greater Phoenix area.

In total, the group is poised to sign agreements in the coming weeks to open more than 130 new stores and plans to have an additional 500 stores under contract by early 2009. The company’s aggressive growth plan includes significant progress with prospective area developers throughout the Western U.S. as well as additional expansion in Asia.

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