International Business Times:

Omniture, Inc., a leading providerof online business optimization software, today announced that Alticor, Inc., parent of leading direct selling company Amway Corp., has elected Omniture Site Catalyst Web analytics to optimize the content foraudiences of the company’s Web sites. Alticor has selected Omniture for more real-time Web traffic analysis, advanced merchandising and deeper segmentation, enabling the company to drive more targeted and meaningful content forindependent business owner (IBO) communications, e-commerce conversion, order fulfillment, recruitment and product education.

Alticor, Inc., with $7.1 billion in sales in 2007, has more than threemillion IBOs doing business in 80 countries and territories under the Amwayand Amway Global/Quixtar North America brands. The company’s online channelhas become increasingly important for future growth opportunities. Omniture will provide Alticor with the backing of worldwide offices, support for all globalcurrencies, 24/7 customer support and service in eight different languages, and localized products and professional services.

“We selected Omniture for its flexible, multi-dimensional Web analytics solution so we couldtruly know what was happening on our sites,” said Heather Anderson, global eBusiness director, Alticor. “Our previous Web analytics solution providedWeb information, but we switched to Omniture because it will give usspecific business metrics we can act on and a full online marketing suitethat we can grow with. Now we can make business decisions based onreal-time Omniture reports, which we expect will increase conversion amongour audiences and improve our services for our IBOs.”

Logo from Omniture.