With America hungry for some positive news, Taco Bell® is giving fans an extra tasty incentive to tune into the 2008 Major League Baseball World Series and cheer for action on the base paths as one player will have the opportunity to steal millions of free tacos for America.
Taco Bell, the official Quick Service Restaurant (QSR) of Major League Baseball® (MLB), today announced that its highly successful “Steal A Base, Steal A Taco” promotion will return for a second year during the Fall Classic™. If any player, from either team, during any game, steals the first stolen base of the 2008 World Series, everyone in the U.S. will have the opportunity to enjoy one free Crunchy Seasoned Beef Taco from Taco Bell.
“Last year we gave away millions of tacos to America, and based on the wild popularity with consumers, we’re bringing back the promotion,” said David Ovens, chief marketing officer, Taco Bell Corp. “With consumer sentiment near all time lows, ‘Steal A Base, Steal A Taco’ is our way of extending the magic of the World Series to everybody by celebrating the game and rewarding fans, no matter which team you root for.”
