Smoothie King Unveils The Secret To Natural Energy; Introduces “Drink Of The Gods” With Yerba Maté Smoothie

Franchising.com:

Yerba maté (pronounced YER-ba MA-tay) has folks revved up as nature’s latest contribution to the highly functional “superfood” category. Following its mission to encourage more and more people to achieve healthy lifestyles, Smoothie King has made the ancient yerba maté plant available to mainstream America. Berry Stimulating Maté, a combination of blackberry, strawberry, blueberry, Guayaki organic yerba maté, turbinado and nonfat milk, is now available at Smoothie King’s more than 550 locations across the country.

“Often called the ‘drink of the gods,’ yerba maté is one of the cleanest forms of energy on earth. It provides all the advantages of caffeine, naturally — without the jitters or drastic highs and lows,” said Steve Kuhnau, Smoothie King’s co-founder and president. “Every smoothie on our menu was created with a specific health function in mind, and this one really packs a punch with its wide range of beneficial properties.”

Yerba maté boasts a host of attributes, including helping to induce mental clarity, sustain energy, aid in weight control and digestion, increase metabolism, and lessen the effects of allergies and diabetes.

The yerba maté plant is indigenous to the rainforests of Argentina, Paraguay and Brazil and has been served as a favorite beverage of South Americans for hundreds of years. The plant contains a natural blend of caffeine, vitamins, minerals and antioxidants, providing an invigorating flow of energy and clarity of mind. Yerba (meaning herb) and maté (meaning cup), is traditionally served out of a hollow gourd and sipped through a metal straw (called a bombilla). The drink is passed, shared in a gesture of community and friendship.

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