Carlson Hotels Worldwide today announced that it is reinvigorating its trailblazing, patented look to bookSM travel agent loyalty program. The program, which began in 1992 and is noted as the industry standard for recognizing travel agents for their brand loyalty, will now offer new generation functionality, as well as a contemporary design and enriched communication features to further enhance benefits to agents worldwide.

All five of Carlson Hotels Worldwide brands participate in the look to book program, and include Regent Hotels & Resorts (; Radisson Hotel & Resorts® (; Park Plaza® Hotels & Resorts (; Country Inns & Suites By CarlsonSM (; and Park Inn® ( The company’s global portfolio currently consists of 995 hotels and resorts with 148,493 guestrooms in 74 countries. The 1,000th location is anticipated to open in mid-December 2008.

Enhancements travel agents will experience with the look to book program include the following… read on.