The Franchise Magazine:

Former Southampton and England football legend and current Sky Sports football pundit Matt Le Tissier is fronting a TV campaign promoting an online auction hosted by pre-owned goods retail franchise Cash Converters to help raise money for national children’s charity Dreams Come True.

All the proceeds of the 10 day auction, which takes place from the 8th to the 17th October, will go to the charity to help more terminally and seriously ill children fulfil their dreams.

“We are undertaking a number of fundraising initiatives for Dreams Come True, including point of sale merchandise and store fundraising,” says Cash Converters Chief Executive Mark Lemmon. “But we also wanted to do something different that would capture the hearts and minds of our customers in the process. We hope as many people as possible will get behind it. We are delighted to have Matt Le Tissier to front our TV campaign for the on line auction. He is highly recognisable and as a player was applauded for his exceptional skills in the sport.”