What is it worth?
Â· The commercial policy with regard to the market and the competition
Â· The concept: from the salesman to the management
Â· The franchisorâ€™s expertise
Â· The know-how and how it is transmitted
Â· The constant assistance
Â· The profitability
Â· The balance between independence and complying with the standards
Â· The fairness in the contract
How does the franchisor earn his living?
Â· On my purchases or on my sales?
Â· On my costs or on my success?
Â· So what is his interest?
Does the franchisor give me the following advantages?
Â· Quicker, more certain start-up
Â· A less costly franchise
Â· A more efficient franchise
Â· Limitation of the risk
Â· Profitability of the capital invested
Â· Superior professional expertise
Â· Apprenticeship for a new job
Â· Constantly available assistance
Â· The ability to develop the concept
Does the franchisor give me the following services?