Being part of a franchise system offers tremendous advantages such as, in most cases, instant brand recognition. But it also presents some limitations. Most, if not all, of your promotional initiatives must pass your franchisor’s approval. Despite some restrictions there are plenty of opportunities for individual franchisees to help drive business.
1. Know your customer and market. If you have already purchased your franchise then you should be confident that there is a demand for your product in your community. Successful business owners know their customers and make adjustments according to cultural factors and trend.
2. The product or service itself is an important marketing tool. In a highly competitive playing field where similar businesses are selling similar products, product naming and packaging becomes highly important.
3. Promote your products and services through advertising campaigns, public and media relations efforts, TV and radio commercials, Internet advertising and direct mail initiatives. Many franchisors will have public relations representation and provide guidance or drive campaigns at the corporate level.
