Due to the strong working culture of ethnic minorities, franchisors are actively targeting these groups as a main source of future growth.
The largest ethnic groups in the UK are Indian, Pakistani, Chinese and Black Caribbean. It is however Asian communities that have the highest rate of self-employment, even more than the national figure. This is mainly due to a strong motivation to be independent and a keen interest in entrepreneurial activity.
Asians, and Britons of Asian origin, therefore form an entrepreneurial pool of potential in which franchisors can delve into, with many Asians already finding success in the franchise industry.
But what is it that makes Asians such good business people? The close family upbringing and involvement in the family business from an early age helped the second and third generation to become business oriented. The first generation created the stereotype of the corner shop and brought their children up in a house where business was always discussed. This helped steep them in the values of hard work and owning your own business.
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