· Your business is based on a proven idea. You can check how successful other franchises are before committing yourself.
· You can use a recognized brand name and trademarks. You benefit from any advertising or promotion by the owner of the franchise – the “franchisorâ€.
· The franchiser gives you support – usually including training, help setting up the business, a manual telling you how to run the business and ongoing advice.
· You usually have exclusive rights in your territory. The franchisor won’t sell any other franchises in the same region.
· Financing the business may be easier. Banks are sometimes more likely to lend money to buy a franchise with a good reputation.
· Risk is reduced and is shared by the franchiser.