Swedish Cosmetic Giant Enters Local Market

The Standard:

Swedish cosmetics giant, Oriflame, has launched its operations in Kenya. The company is injecting Sh140 million initial capital into the local subsidiary that will import and distribute Oriflame beauty products.

Fred Anderson, the Chairman and Chief Executive of Oriflame East Africa, however, said the company would inject more capital depending on the region’s market dynamics. He said the company would soon launch operations in Uganda, Rwanda and Tanzania.

Speaking yesterday at a press briefing ahead of the official launch, Anderson said the company would use its direct sales approach to enter the Kenyan market.

“Oriflame sells its products through an independent sales force outside the traditional retail environment and it has worked in over the 62 countries that we have operations,” he said.

The company aims at recruiting between 2,000 and 3,000 sales consultants by the end of the year and 20,000 by the end of next year.

Logo from Oriflame.

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