Whether it’s salads, sports gear, hamburgers or home loans, the franchise offers many benefits to both the franchisee and the consumer.
Customers know they won’t be getting any nasty surprises when they walk in the doors of their favourite franchise, no matter where it is in the world, and there is a genuine security in the sameness and consistency of product.
Brand recognition is easy, purchasing decisions are easy and the whole transaction is easy: it’s consumerism that appeals to the laziest common denominator.
For a businessperson, it’s seemingly even better.
Sumo Salad is booming, with 71 stores, its outlet numbers growing at a rate of 161.38%, stores opening in Dubai, London and New Zealand and a turnover of $14,210,000 in 2006-07.
Franchisee of the Maroochydore Sunshine Plaza and Indooroopilly stores, Rod Jessen has been involved with the company for nearly two years.
“I’ve been in food all my life… I was an ex general manager of Sheraton Hotels and an executive chef,†he said.
“We looked long and hard at businesses for 18 months before we bought into Sumo Salad. We were looking for something that has a direction with the healthy foods requirements and concerns of most Australians these days. Carry on reading.
