â€œMcDonalds was the first franchise on the high street. We were the second,â€ says founder Toni Mascolo.
Mascoloâ€™s international hairdressing brand boasts 405 salons across the globe. Only 12 of these are proprietary, the others are all franchises.
â€œWeâ€™ve got shares in every Toni & Guy franchise,â€ says Mascolo. â€œAnd we take a royalty from them. The overall turnover of the franchise business is Â£135m, and weâ€™re still expanding.â€
Mascolo launched the first franchise in the early eighties. It was a shrewd business decision: rather than allow the hairdressers heâ€™d trained and nurtured to start up on their own and become competitors, he gave them the option to extend the brand. â€œYou canâ€™t open a franchise unless youâ€™ve been with the company for four or five years,â€ explains Mascolo. â€œThen we have a team of nine developers that works with each individual to create the franchise business.â€