In 2007, Microsoft acquired Jellyfish, a social search engine that ultimately became the Live Search Cashback program. The company’s founders — Brian Wiegand and Mark McGuire — have since moved on, and are now working on a stealth startup called that is announcing a $4.3 million financing round.

While the founders aren’t giving away too many details just yet, what they are saying is intriguing.

According to Wiegand, “The sale of consumer staples like trash bags, toothpaste and bathroom tissue is a huge untapped eCommerce market that is ripe for innovation. We are thrilled to be leveraging the Internet to change the way consumers supply their homes with these consumer staples.”

The company’s website promises “free shipping, saving you time, and making sure you never run out of bathroom tissue” and “[fewer] shopping trips, clipping coupons, and hauling a case-pack of laundry soap out to the car to save a buck.”

So, from that you can surmise that is essentially some sort of subscription club for consumer packaged goods — you know, the one-offs that you’re constantly running out to the store to replenish when you realize you’re out of them.

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