Papa Bello Sells Area Development Rights For Shanghai, China

Franchising.com:

Papa Bello Enterprises is pleased to announce the sale of area development rights for the city of Shanghai in the Peoples Republic of China to partners Mr. Zhiqing Ma and Mrs. Hsiao (Cathy) Endy. Under the terms of the agreement, a minimum growth of 60 units is contracted for the region.

Construction on the first restaurant is underway, with an opening date scheduled before the end of 2008. The upscale, 8,000 square foot store will be located on one of the area’s busiest intersections, along Tianyaoqiao Road, in the Xuhuiqu district. In addition to the Shanghai region, the agreement also includes development rights to the Jiangsu and Zhejiang Provinces.

Mr. Ma, of Shanghai, has an extensive background in real estate development and franchising. He acted as the general operations manager for the US based bakery franchise Shanghai Metro Delicate Confectionary partnered with the Shanghai Subway Train Station. From 1999 to 2002, he facilitated store growth from 30 to 107 units. Recently, Mr. Ma is involved in a joint venture between his Chengdu Jingyi Real Estate Development Co. and Beijing Zhongxin Real Estate Development Co. in a project of building 40-story commercial and residential units on 13 acres in Chengdu, Sichuan.

Mr. Ma states, “After opening 77 stores in less than four years, we saw an equivalent opportunity for growth with Papa Bello in China.”

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