As the economic crisis grows, Americans are paying less attention to new product launches, posing a serious challenge for emerging businesses, according to a recent survey.
Of 1,000 consumers polled in September, 69 percent could not recall a single product launch this year. About 22 percent said they remembered when the Wii Fit hit the market, while 16 percent remembered the iPod Touch.
The survey was conducted by Mintel International and IRI, two research firms based in Chicago, along with Schneider Associates, a Boston PR firm.
Lynn Dornblaser, Mintel’s trend insight director, blamed the decline in interest on the souring economy.
Photo by PieterMusterd.