PR Web:
KidzArt, a leading children’s art education franchise company, announced its recent expansion into seven key international markets in an effort to introduce their US-based children’s education brand beyond the States. International franchising rights were first granted in Shanghai, China in January and most recently to a new franchisor in Kuwait.
KidzArt is the first US children’s art education brand to develop it’s franchising in multiple countries beyond the States.
Each international operation owns franchising rights to operate and market branded KidzArt locations. In addition to China, developers in Singapore, South Korea and India have also signed on in Asia. Other international openings in 2008 include Qatar, Kuwait and the United Arab Emirates.
“Our diversification into other economically sound markets is a significant part of our growth and competitive strategy,” says Shell Herman, CEO of KidzArt. “These new relationships are allowing us to build a global brand. The Middle East’s growing economy make it an ideal place to introduce our curriculum and philosophy which focuses on igniting kids’ imaginations. We’re also pleased to serve the Asian markets by catering to a new generation of parents who are looking to expand their children’s education beyond core subjects.”