The Franchise Magazine:
Since job placements are down 70 per cent, many people are looking to set up their own business. Many are making the brave decision to buy into a lucrative franchise during the recession.
It should not be viewed as an intimidating proposition due to the extensive benefits of choosing a franchise, rather than the far scarier prospect of setting up a business alone. The proven and tested business model, coupled with the support you would receive from the franchisor and their team, provides the franchisee with a far greater chance of success as the likelihood of mistakes being made are considerably lower.
After making the initial choice to become a franchise, individuals are then faced with the decision of which market to operate in. It is sensible to choose a business that is still facing demand or, even better, enjoying increased demand during the recession, which it is forecasted to last until at least 2009. An example of a business that is experiencing exceptional demand in this trying period is The Local Bookkeeper franchise. This franchise specialises in helping small- to medium- sized businesses (SMEs) to have better management of their finances. Since banks are pulling back facilities for small businesses, they are being forced to better manage their finances to avoid failure and often require professional financial help to do so.