Are you able to pitch your company in under a minute, or even thirty seconds?
Well, you should be able to do it in one sentence. The easiest way to do this is to compare your model to another one (or two if it is a combination) that people already know and understand.
Just twist the story to make it specific to your company. You’ll likely need a couple different versions if an individual isn’t familiar with the other companies.
Either way, its important to be able to pitch your start-up in different contexts. The simple reason for this is that people come to understand concepts, models, ideas, or value propositions by examining them from different angles or view points.
Photo by caito.