Fast Company:
Our consumerist society is awash in marketing, and no one has thought more critically and intelligently about it than Rob Walker.
Buying In chronicles the shift to what he calls “murketing,” or marketing that’s parading as not-marketing, and tells compelling stories of the 21st Century’s most deft purveyors of it.
This is one of the few “business” books where the ideas that hold the stories together are as captivating as the stories themselves.
Photo by Random House.