Great Lakes Quick Lube: Receives “Spirit Of Franchising” Award

Wisbusiness.com:

Wisconsin-based Great Lakes Quick Lube LLC (GLQL) has been awarded the “Spirit of Franchising” Award from Valvoline Instant Oil Change (VIOC). The award was given at VIOC’s annual Franchising Workshop in Marco Island, FL. GLQL has five service centers in Madison and 30 in Wisconsin.

The award recognized GLQL success in increasing customer satisfaction levels dramatically, in making the most of the tools offered by VIOC to its franchisees and in promoting the Valvoline brand in markets in which it operates.

Great Lakes Quick Lube has been developing and operating automotive preventive maintenance service centers in Wisconsin, Illinois, Indiana, Iowa, Missouri and Kentucky since 2004 and now has a total of 105 Valvoline Instant Oil Change service centers in six states.

“Great Lakes not only increased customer satisfaction, they set an example for all franchisees in furthering the image of the Valvoline Instant Oil Change brand and that has positively impacted all the franchised service centers which now include nearly 600 stores,” said Bill Collier, vice president of franchising and development for VIOC. “GLQL is one of our fastest growing multi-state franchisees.”

“The Spirit of Franchising Award is a tribute to our entire organization,” said GLQL President Jim Wheat.

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