Indianapolis Star:

The economic outlook for 2009 may be sour, but Dunkin’ Donuts thinks its prospects are sweet.
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The coffee and food chain expects to weather 2009 and keep the heat on rivals such as McDonald’s and Starbucks. Coming are a new CEO, more value offerings, more stores and more marketing, with spending up more than 5 percent, led by a $100 million ad campaign starting Monday.

“It will be a difficult year economically, but I think we’re well-positioned,” says Will Kussell, president and chief brand officer. The chain has 5,769 U.S. stores.

Dunkin’ recently scored a symbolic win in Congress against Starbucks, which is undergoing a $400 million revitalization plan. As of Dec. 18, thanks to a concession change, Dunkin’ bumped Starbucks as the official coffee of the Senate restaurant.

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