Franchising.com:

Despite the tough economy, a recent consumer survey revealed that most Americans are not willing to give up their health club memberships but are taking costs into consideration.

Among those who already belong to fitness clubs, 60 percent said they will keep their current memberships. Another 23 percent plan to downsize to more affordable health clubs. When choosing health clubs, 54 percent of all surveyed said that cost is the most important factor they consider. An additional 21 percent selected convenience or atmosphere as top considerations.

The survey was conducted by Opinion Research Corp. and sponsored by Anytime Fitness, the nation’s fastest-growing fitness franchise.

“This just goes to show how important health and fitness are to Americans,” said Mark Daly, national media director for Anytime Fitness. “People might be looking for ways to cut back on expenses, but they continue to recognize the value of fitness and a healthy lifestyle.”